Nevertheless, the PRIME Branding Package is not a traditional “channel branding system”. It’s a “business branding system” designed to deliver efficiencies to operations, engineering, and management by combining branding with a clips package for playout. In fact, it’s not even a hardware-based system. Former hardware-dependent features such as DVE, clips, audio mixing etc., are now driven by software, making PRIME an extraordinarily flexible solution.
The PRIME Branding Package is part of the PRIME Ecosystem, a universal graphics platform, architected to support either independent or numerous packages that can operate simultaneously from a single PRIME server. The packages can be used together or as standalone products, creating a flexible yet extremely powerful solution with a low Total Cost of Ownership.