Author manually or take advantage of Plasma Gold’s automated data feed capabilities. The system can take in high-volume feeds (sports results or financial information for example), and publish them mixed with other information (such as advertising) to multiple platforms. Output is always in a manner most appropriate for those target platforms. For example, “long-form” content could be delivered to a website, but “short form” content, such as the first four paragraphs of a story, to TV or mobile.

Plasma Gold can deliver for all broadcast digital TV middlewares (terrestrial, satellite & cable), mobile phones, tablets and PCs – it can also output analogue TV teletext services. Importantly, it enables you to get the most out of your target platforms, allowing you to “optimise” for them whilst at the same time accommodating any platform limitations. It is not a so-called Lowest Common Denominator solution.

Key Features

• Publish content rapidly reducing “time to market”
• Cut development costs – it uses a fixed browser application
• Eliminate “re-working” – no need to re-author for separate platforms

Much of Plasma Gold’s secret lies in its ability to separate content from presentation. This may sound complicated, but actually the complicated business all happens under the bonnet.

Some of the world’s biggest media companies can already confirm the value of Plasma Gold: BSkyB, RTÉ, VMMa, ARD/RBB, StarHub and TV New Zealand.

Creative staff can design the look and feel of a service just as they wish. Areas of the screen are designated for population by different kinds of content: text, graphics, video, interactive buttons. Then, when it comes to publication or delivery, the content is simply dropped in, previewed and put to air.

Another major advantage of the Plasma Gold system is that it dramatically reduces the need for applications testing prior to publication. Once the service has been built, content can be swapped in and out without further testing being required. This is a major consideration when publication or transmission is time sensitive.

If you have valuable information that you want to publish in a variety of different places, if you want to cut costs by eliminating unnecessary re-working, if you want to get your service on-air quickly, plus give your production teams a tool they’ll love using, then Plasma Gold is for you.